The Show-Up Method

Contractors: You Don't Have a Lead Problem. You Have a Show-Up Problem.

We book homeowners actively requesting quotes onto your calendar — and you only pay for the ones who actually show up. No show, no charge. Every time.

No retainers No long-term contracts Pay only when they show

Check If My Area Is Available

One contractor per area. Once yours is taken, it's gone.

You don't want more leads.
You want signed-ready homeowners on your calendar, every month, at a pace your area and budget can actually support.
— — —
That's all we sell. And you only pay for the ones who show.

Watch The Show-Up Method In 90 Seconds

The exact system we run for every contractor we work with — end to end.

Watch the breakdown

Most contractors don't have a lead problem. They have a show-up problem.

Leads come in. Then they don't answer, don't reply, or don't show. You've blocked out the afternoon for someone who was never coming.

That's what happens when an agency gets paid whether the prospect shows or not — they optimise for form-fills, not for showing up. The risk lands on you.

We flipped it. If the homeowner doesn't walk in, we don't get paid. Ever.

Every Appointment Moves Through The Same 4 Stages

From first enquiry to signed job — this is the system running behind every appointment we book for you.

The Pay Per Shown Appointment System
New Enquiry
Roof Replacement
Just enquired
Full Repaint
Just enquired
Boiler Install
Just enquired
Kitchen Reno
Just enquired
Booked
Roof Replacement
Time confirmed
Full Repaint
Time confirmed
Boiler Install
Time confirmed
Kitchen Reno
Time confirmed
Showed
Roof Replacement
Quote given
Full Repaint
Quote given
Boiler Install
Quote given
Kitchen Reno
Quote given
Won
Roof Replacement
Job signed
Full Repaint
Job signed
Boiler Install
Job signed
Kitchen Reno
Job signed

An illustration of the system we build inside your CRM — not a specific client's data.

Why The Show-Up Method Works (And Retainer Agencies Don't)

The old way bills you whether homeowners show or not. Ours only bills when they do.

The Old Way

Lead-Gen Agencies

  • Pay for leads (whether they convert or not)
  • No-show risk falls on you
  • Tire-kickers clogging your calendar who were never going to buy
  • Monthly retainers locked in
VS
GrowthHouse

Pay-Per-Shown-Appointment

  • Pay only per shown appointment
  • No show = no charge. Period.
  • Only homeowners who've already said they want a quote
  • No retainers. No long-term contracts.

Why GrowthHouse Exists

GrowthHouse was founded by Jack Thomas McCormack, who has led performance marketing campaigns for over 6 years. Formerly part of the UK's largest digital marketing company, Jack went on to launch his own agency work — helping business owners generate consistent, high-quality leads — and has been featured in Bloomberg, Yahoo Finance, Business Insider and Fox News for his results-driven approach.

Across that time, the same pattern kept showing up: agencies get paid whether a prospect ever turns into a conversation or not. So the incentive is to keep the invoice going — not to fill your calendar with people who actually show up.

Pay Per Shown Appointment removes that gap. If nobody shows, GrowthHouse doesn't get paid — same as you.

How The Show-Up Method Works

5 steps. We do 1–4. You do 5. You only get invoiced for step 5.

1

Direct-Response Ads

Not brand posts. Ads engineered to trigger a specific homeowner to book a specific job — today.

2

Postcode-Level Targeting

We target homeowners already searching for your service inside your service area. Zero wasted spend.

3

Self-Filtering Booking Form

Every homeowner answers 4 filter questions and picks a time themselves. Tire-kickers eliminate themselves before they ever reach your calendar.

4

Automated Reminders

SMS + email sequences kick in the second they book. Cuts no-shows by 40%+ before you pick up the phone.

5

You Show Up & Close

You walk into a warm appointment. You quote. You close. We invoice only for the ones who showed.

Do The Maths

What Would A Full Calendar Actually Be Worth?

Quick Math

Set your own numbers. See what a full calendar is worth to you specifically.

Booked appointments per month
25 appointments
Your average job ticket
£8,000
Your typical close rate
25%
6
Closed jobs (25% close rate)
£48,000
Monthly revenue

Illustrative only, based on the numbers you set — not a promise of results.

Contractors Who Stopped Chasing Leads

Real client results — genuine proof from contractors running the Pay Per Shown Appointment system.

Genuine GrowthHouse client result

Real contractor testimonial, shared with permission.

Genuine GrowthHouse client result

Genuine result from a GrowthHouse client.

Genuine GrowthHouse client result

Real client proof, shared with permission.

See Real Client Results
Why Now

We only work with ONE contractor per area.

If we sold your area to three roofers, all three would be bidding against each other for the same searches — driving up the cost of every appointment and splitting the same homeowners three ways. Exclusivity is what keeps your numbers where they are. Once your area is signed, we don't open it back up.

Ready to Claim Your Area?

Book a 15-minute call. We'll show you exactly what your pipeline could look like in 30 days — and whether your area is still open.

Book My Strategy Call
Pay only when they show No show = no charge No retainers, no contracts

Book Your Call

Pick a time. Takes 30 seconds. Zero pressure — we'll tell you on the call if your area's a fit.

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What's Holding You Back?

The questions every contractor asks before they sign up.

I've been burned by agencies before. Why is this different?
Because we don't sell leads — we sell shown appointments. Other agencies get paid whether homeowners walk in or not, so they optimise for form-fills. The Show-Up Method flips it: if the homeowner doesn't show, we don't get paid. The risk sits on our side of the table, not yours.
What if appointments don't show?
You don't pay. Full stop. That's the whole model — if a prospect books but doesn't show, we absorb the cost. It's why our reminder sequences are aggressive and our qualifying questions are strict: we can't afford no-shows either.
How do you actually get people to show up?
Three things stacked on top of each other. First, we only book people who filter themselves in through qualifying questions before they see a time slot — tire-kickers drop out early. Second, SMS and email reminders fire automatically the moment they book, and again before the appointment. Third, we're the ones eating the cost of a no-show, so the whole system is built around getting them to the door — not just getting them to click.
How much does this cost?
You pay per shown appointment. The rate varies by trade and area — higher-ticket trades (roofing, extensions, decking, concrete) pay a bit more because the jobs are worth more. We'll walk you through the exact number on the call once we know your area, service and average ticket.
Do I have to sign a long-term contract?
No. No retainers, no minimum terms, no lock-in. You pay per shown appointment, month to month. Stop any time. We only stay because you want us to.
How many appointments will I actually get?
It depends on your market size, your ad budget and how fast you follow up — not a number we can promise you in a headline. We'll pull the real numbers for your area and give you a realistic 30-day projection on the call.
Is this suitable for my trade?
If you're a service business selling a job worth doing an in-person quote for — roofing, plumbing, painting, renovations, decking, concrete, electrical, HVAC and similar — it fits. We'll tell you straight on the call if your trade or area isn't a good match, rather than take you on and hope it works out.

You've Got Nothing To Lose.

One call. We'll tell you straight whether your area's still open and what a full calendar would look like for your trade. No pitch, no pressure.

Book My Strategy Call
Check My Area